Top 5 Drawing & Coloring Apps on Android in Mexico: Q2 2023

During the second quarter of 2023, the drawing and coloring app category on Android in Mexico experienced notable trends. Here’s a detailed look at the performance of the top 5 apps in this category:

Drawing Carnival saw a significant fluctuation in weekly downloads, starting strong with around 237K downloads in late March, then dipping to approximately 14.9K by early June, before rebounding to 83.8K by the end of the quarter. Weekly active users mirrored this trend, beginning at 275.9K and peaking at 591.6K by late June. Despite these user engagement metrics, the app did not generate any revenue during this period.

Color Fan - Color By Number demonstrated a steady increase in both weekly downloads and revenue. Downloads grew from 31.9K in late March to a peak of 142.1K in late May, before stabilizing around 78.2K by the end of June. Weekly revenue also rose steadily, starting at $216 and reaching approximately $361 by mid-June. Active users followed this upward trajectory, increasing from 66.9K to a high of 263.4K by the end of June.

Happy Color®: Coloring Book maintained a consistent performance throughout Q2. Weekly downloads fluctuated around the 65K-75K mark, peaking at 75.3K in the final week of June. Revenue showed modest growth, starting at $14 and reaching up to $38 in early June. Active users remained stable, generally hovering between 511K and 557K.

Coloring & Learn experienced steady weekly downloads, with a slight dip mid-quarter but recovering to about 53.9K by the end of June. Weekly revenue remained relatively flat, averaging around $50-$63. Active users saw a peak of approximately 802.8K in mid-June, with numbers slightly declining to 729K by the end of the quarter.

Phone Case DIY displayed a varied performance in weekly downloads, peaking at 75.1K in early April and then gradually declining to around 38.4K by late June. Revenue was minimal, starting at $1 in late May and slightly increasing to $9 by the end of June. Active users showed a downward trend from 272.9K in late March to 216.4K by the end of June.

These insights highlight the dynamic nature of the drawing and coloring app market in Mexico. For more detailed analytics and trends, visit Sensor Tower.